LUMINARY was established for bosses just like YOU. We’re an aspirational lifestyle brand hailing from the streets of Johannesburg on a mission to inspire the next generation of bosses. LUMINARY is for the dreamers and the doer’s - those who inspire their friends and those who dream of inspiring the world. It all starts with inspiring yourself.

We know you’re different. We know you’re cut from a different cloth. We know that bosses express themselves however they want and we’re here to tell you that we’ve got the goods to help you do just that. Our dope pieces are clean and versatile, just like the bosses who don them. A LUMINARY is someone who inspires or influences others. That’s you, that’s your destiny and we’re here to help. Join us in becoming the next LUMINARY

We're Culture. We're Luminary.

We Make Bosses Look Like Bosses.


We're on our own level.

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The Mission

To take Africa's jewellery game to the international stage and inspire artists and creators to break boundaries.

The Luminary Fam

The continents biggest Djs, artists and creators make their statement with LUMINARY. You belong here.

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"I am very impressed with the excellent customer service. I also appreciate the fast delivery and great care taken in packaging my order. Great selection at very competitive prices."

Sandesh R

"I love Luminary jewellery because they offer the best jewelry I've ever purchased in my life. I just love their work. Keep on doing what you are doing."

Minenhle G

"I am genuinely impressed with the quality of the ring that I ordered. Great customer service. They were very intentional about making sure I got my order as soon as possible."

Ntokozo K